SEO. However you slice it, search engine optimization is something that you're going to need to know at least a little bit about if you're going to put your business on the web. The problem is that, when it comes to SEO, there's plenty of conflicting information available. How do you know what to trust?
Well, rather than telling you who you can trust, let's take a look at the flipside: who shouldn't you trust when you're looking for information about search engine optimization?
• The SEO Guru. You know you've seen them. The SEO guru is involved in forums, has a website that promises everyone that they can get to the top of the listings – regardless of how much competition you have for your chosen keywords. For that matter, you can sometimes find SEO gurus offering their services on eBay. The guru will give you the sense that their way is the only way, and that without their services you're not going to get anywhere.
• The writer who promises that his or her book will tell you everything that you need to know about search engine optimization for your site. Because the ways that search engines work and because the big players change their methods from time to time, looking to a book – particularly one that was written years ago – is unlikely to give you the answers that you need.
• Of course, the number one person who you shouldn't trust with search engine optimization for your site is someone whose own site isn't exactly performing at its peak; think about it, if their site is on the fifth or sixth page of search engine results, how good can their tactics really be? I don't mean the site they use to sell seo services. I mean ask them if they own a site that sells products or services other than Internet marketing that do well in the search engines and makes a profit.
Looking for the key to search engine optimization can be a lot like looking for the pot of gold at the end of a rainbow: there's a promise that it's there, but chances are good it's going to feel like you can spend all of your time searching and not much time getting results.
The reality, however, is that the key to SEO isn't nearly as elusive as a pot of gold. While there may not be one trick, one technique, that guarantees you the search engine optimization results that you're looking for, there is one thing that is key to making your way to the top.
That key is fresh, informative, useful content. Simply by providing those who visit your site with quality content – tips posted to your daily blog, web pages that are easy to navigate and clearly written to address a particular topic, appropriate photos and even forums where site visitors can connect – you'll find that the search engine spiders keep coming back for more.
The more that your site is crawled – and the more information that it offers – the more likely it is to make its way to the top of the listings. The more that people learn about your site, the more traffic that you will have and the more links into your site that you'll receive. Traffic, links and visitors – along with content that keeps them coming back – are the key to your sites success.
8/12/09
@ Do You Really Need It?
Search Engine optimization…SEO for short is the art of making both the reader and the search engines happy with your webpage. Now how do I do that? Well simply put you want to have a set of keywords or phrases that appear on a certain page a number of times.
No sweat right, well yes it can be. Those words have to appear in such a way that they are conversational and balance against the amount of code that is on your page. Keeping the code to the needed amount and not extraneous is no short task. But having your keywords balance it and appear to be natural in the text can be a challenge.
One easy way to do this is to keep each page focused on one or two keywords. Remember that search engines rank pages, not sites. Its always better to have one page rank number 1 than to have 25 pages rank 250th in the search engines…..
Stay online for long and you’re sure to get conflicting messages:
“Learn everything you can about search engine optimization,” the experts will say, “because without your website will die.”
“Don’t worry about search engine optimization,” others will tell you. “It’s just a myth to get your money because the search engines will crawl your site anyway and you want to write your copy for your customers, not the search engines.”
The problem with both of these messages is that they are both correct. Yes, I said that’s a problem. Both statements are true.
Search engine optimization is the science of studying the search engines and how they rank web pages so that you can build a website that gets crawled quicker and ranked better for your important keywords. The issue with putting too much stock in it is when you think there is an automatic formula or panacea for all your lack of traffic or sales. Search engine optimization wasn’t designed to cure all of your problems, but it can cure some of them.
The first thing you need to know for excellent search engine optimization is research. You MUST conduct the proper keyword research. That’s a starting point. Then, you need to narrow down your niche. Do this before you build your website. In future posts on this blog we will show how and why this is important and give you all the details in performing the proper search engine optimization without wasting your time on useless activities. Stay tuned in. More to come.
No sweat right, well yes it can be. Those words have to appear in such a way that they are conversational and balance against the amount of code that is on your page. Keeping the code to the needed amount and not extraneous is no short task. But having your keywords balance it and appear to be natural in the text can be a challenge.
One easy way to do this is to keep each page focused on one or two keywords. Remember that search engines rank pages, not sites. Its always better to have one page rank number 1 than to have 25 pages rank 250th in the search engines…..
Stay online for long and you’re sure to get conflicting messages:
“Learn everything you can about search engine optimization,” the experts will say, “because without your website will die.”
“Don’t worry about search engine optimization,” others will tell you. “It’s just a myth to get your money because the search engines will crawl your site anyway and you want to write your copy for your customers, not the search engines.”
The problem with both of these messages is that they are both correct. Yes, I said that’s a problem. Both statements are true.
Search engine optimization is the science of studying the search engines and how they rank web pages so that you can build a website that gets crawled quicker and ranked better for your important keywords. The issue with putting too much stock in it is when you think there is an automatic formula or panacea for all your lack of traffic or sales. Search engine optimization wasn’t designed to cure all of your problems, but it can cure some of them.
The first thing you need to know for excellent search engine optimization is research. You MUST conduct the proper keyword research. That’s a starting point. Then, you need to narrow down your niche. Do this before you build your website. In future posts on this blog we will show how and why this is important and give you all the details in performing the proper search engine optimization without wasting your time on useless activities. Stay tuned in. More to come.
@How To Use It
Search engine optimization, or SEO, is a means of designing a website, and its individual pages, so that you meet the requirements of a mathematical equation called an algorithm that is design to apply statistical analysis to determine how it relates to the search terms used by the search engine customers.
That is a long sentence, so let us look at the various elements that it contains. First designing a website. There is more to designing a website than making it pretty, and unfortunately there are a lot of website designers who do not appear to understand that. Before you can even start on design a site, you have to consider what the purpose of the website is. Usually to provide information to visitors on the search term that they use to reach you.
Web Pages Should Load Quickly
When you click to visit a website what do you want to happen? Do you want to see lovely flash graphics that take several minutes (or seem to) to load up, or do you want to be taken immediately to the home page. We both know the answer yet they still insist on the fancy stuff. That is ego, not practical web design.
Once you actually manage to get onto the home page, do you want some good information and easy navigation to well explained web pages, or do you want loads of graphics, pictures and nothing but line after line of adverts with some links to other pages on the site that you have to search for? We also both know the answer to that, but how often do you see pages full of adverts and graphics and little else? These pages are designed by self-professed SEO experts!
I recently had one of my customers ask to me run my eye over her home page that she had just had revamped by a professional developer but seemed not have been listed in Google. Because I look after my customers I agreed to do so free of charge, and do you know what I found? A web page that the spiders would have left the second they visited because the first text they would find would be line upon line of navigation away from the home page. When I checked the target pages, guess what? Same thing. The spiders would have been running round in circles, seeing nothing. Also no worth while titles and no headings except one in a H2 tag – no H1 tags at all.
Nobody can Guarantee a Google Position
All that from a ‘professional web developer’!! What do you need to be a professional these days? Don’t get me wrong, there are some good ones, though please take a piece of advice from me. Don’t hire anybody that has to pay for advertising. If they can’t get their own website into the top 10 for their main keyword, then how can they be qualified to do it for you? Forget the promises and guarantees. I can get anybody’s website into the top 10: even to number 1! All I need do is find a unique keyword or phrase that nobody is using, such as “Top website developers in Blaenavon South Wales”. I have checked that and nobody is using it! The only problem is that neither will any Google customers use it. Nobody can guarantee a Google listing position.
Incidentally, search engine customers are those that use them to find information that they are seeking. They are not advertisers on Google or people that use any of the Google services other that the search engine itself.
Keyword Density is a Thing of the Past
All SEO experts can get you in the top 10, but not for any keywords worth having. You are better doing it yourself. All you need worry about are having your keyword as part of your title (not all of it) and in TITLE tags, and use your page keyword in H1 tags as the main heading. Use it again as part of an H2 sub-heading. Use your keyword once in the first 100 characters and again in the last paragraph. Once more for every 500 words and that will do. Forget 1% -3% keyword density. Use lots of related text, but be careful of synonyms because few word mean exactly the same as others. Make sure that you make it clear in what context you are using a particular word.
Write naturally about your topic and you will be fine. Make sure that the spiders see your page title first, then the heading next. That will tell them what the most important text on your page is, and hence the topic of the page. The sub-headings will reinforce that, but only if they are in H2 – H3 tags. Forget anything more than H3.
The spiders should come across links leading from your page until it has read all your text. The lead t to where you want it do next. Attach a lead to it and guide it through your website, page by page, and avoid leading it from page to page haphazardly before it has seen the content on each page. Any website designed like the one I described at the beginning, with nothing but links at the start of every page, will be lucky to be listed at all unless it has hundreds of thousands of links coming into it.
Page Rank Might Lose its Influence
However, Google appear to be reconsidering how it views links, and perhaps web page content will be viewed as it should be – as more important than incoming links that can be contrived artificially. Follow my advice and do your own SEO. It is as easy as I have described. If you fail to get listed within two weeks you are doing something wrong, and then you might need help, but make sure you get help from somebody who wants to help you and not simply boost his or her ego.
There is more to search engine optimization than flashy pages. Spiders see in black and white, and are impatient creatures, so don’t lead them a merry dance. Be obvious, tell them what your page is about and let them read your content before sending them on to the next page.
SEO is about being honest with your visitors and giving them information that is as relevant to your subject as you possibly can, but also using common sense. Look at your home page, and consider what you want to be the most important parts of it. Then think where you would want your visitors eyes to go on your page to be given the best information. You can use HTML to make sure that the search engines crawl your page exactly that way.
Do Not Confuse Your Spiders
You can lead spiders from paragraph to paragraph. Table to table, link to link. Keep in mind that if a spider follows a link it will start crawling the page you sent it to and only come back if you allow it to: i.e. provide another link back to your home page. Theoretically you could send it back and forth the between two pages in an unbreakable loop!
That is the ‘website design’ part, leaving algorithms, statistical analysis and search terms still to cover. These will have to be the subject of another article!
That is a long sentence, so let us look at the various elements that it contains. First designing a website. There is more to designing a website than making it pretty, and unfortunately there are a lot of website designers who do not appear to understand that. Before you can even start on design a site, you have to consider what the purpose of the website is. Usually to provide information to visitors on the search term that they use to reach you.
Web Pages Should Load Quickly
When you click to visit a website what do you want to happen? Do you want to see lovely flash graphics that take several minutes (or seem to) to load up, or do you want to be taken immediately to the home page. We both know the answer yet they still insist on the fancy stuff. That is ego, not practical web design.
Once you actually manage to get onto the home page, do you want some good information and easy navigation to well explained web pages, or do you want loads of graphics, pictures and nothing but line after line of adverts with some links to other pages on the site that you have to search for? We also both know the answer to that, but how often do you see pages full of adverts and graphics and little else? These pages are designed by self-professed SEO experts!
I recently had one of my customers ask to me run my eye over her home page that she had just had revamped by a professional developer but seemed not have been listed in Google. Because I look after my customers I agreed to do so free of charge, and do you know what I found? A web page that the spiders would have left the second they visited because the first text they would find would be line upon line of navigation away from the home page. When I checked the target pages, guess what? Same thing. The spiders would have been running round in circles, seeing nothing. Also no worth while titles and no headings except one in a H2 tag – no H1 tags at all.
Nobody can Guarantee a Google Position
All that from a ‘professional web developer’!! What do you need to be a professional these days? Don’t get me wrong, there are some good ones, though please take a piece of advice from me. Don’t hire anybody that has to pay for advertising. If they can’t get their own website into the top 10 for their main keyword, then how can they be qualified to do it for you? Forget the promises and guarantees. I can get anybody’s website into the top 10: even to number 1! All I need do is find a unique keyword or phrase that nobody is using, such as “Top website developers in Blaenavon South Wales”. I have checked that and nobody is using it! The only problem is that neither will any Google customers use it. Nobody can guarantee a Google listing position.
Incidentally, search engine customers are those that use them to find information that they are seeking. They are not advertisers on Google or people that use any of the Google services other that the search engine itself.
Keyword Density is a Thing of the Past
All SEO experts can get you in the top 10, but not for any keywords worth having. You are better doing it yourself. All you need worry about are having your keyword as part of your title (not all of it) and in TITLE tags, and use your page keyword in H1 tags as the main heading. Use it again as part of an H2 sub-heading. Use your keyword once in the first 100 characters and again in the last paragraph. Once more for every 500 words and that will do. Forget 1% -3% keyword density. Use lots of related text, but be careful of synonyms because few word mean exactly the same as others. Make sure that you make it clear in what context you are using a particular word.
Write naturally about your topic and you will be fine. Make sure that the spiders see your page title first, then the heading next. That will tell them what the most important text on your page is, and hence the topic of the page. The sub-headings will reinforce that, but only if they are in H2 – H3 tags. Forget anything more than H3.
The spiders should come across links leading from your page until it has read all your text. The lead t to where you want it do next. Attach a lead to it and guide it through your website, page by page, and avoid leading it from page to page haphazardly before it has seen the content on each page. Any website designed like the one I described at the beginning, with nothing but links at the start of every page, will be lucky to be listed at all unless it has hundreds of thousands of links coming into it.
Page Rank Might Lose its Influence
However, Google appear to be reconsidering how it views links, and perhaps web page content will be viewed as it should be – as more important than incoming links that can be contrived artificially. Follow my advice and do your own SEO. It is as easy as I have described. If you fail to get listed within two weeks you are doing something wrong, and then you might need help, but make sure you get help from somebody who wants to help you and not simply boost his or her ego.
There is more to search engine optimization than flashy pages. Spiders see in black and white, and are impatient creatures, so don’t lead them a merry dance. Be obvious, tell them what your page is about and let them read your content before sending them on to the next page.
SEO is about being honest with your visitors and giving them information that is as relevant to your subject as you possibly can, but also using common sense. Look at your home page, and consider what you want to be the most important parts of it. Then think where you would want your visitors eyes to go on your page to be given the best information. You can use HTML to make sure that the search engines crawl your page exactly that way.
Do Not Confuse Your Spiders
You can lead spiders from paragraph to paragraph. Table to table, link to link. Keep in mind that if a spider follows a link it will start crawling the page you sent it to and only come back if you allow it to: i.e. provide another link back to your home page. Theoretically you could send it back and forth the between two pages in an unbreakable loop!
That is the ‘website design’ part, leaving algorithms, statistical analysis and search terms still to cover. These will have to be the subject of another article!
@You need to promote your website
The competition amongst the websites in the online world is increasing. Currently millions of websites exist on the World Wide Web and as a result it is simply not possible for any website to succeed on the web successfully without proper promotional efforts. You need to promote your website not only through traditional methods but also through the non-traditional methods of online marketing as well. Search Engine Optimization may help you in attracting more visitors towards your website. It is important for the basic survival of any website. As getting more web traffic is important for your basic survival on the web, search engine optimization is very important.
If you want to search engine optimize your website first of all you need to submit your website to the search engines. Once you submit your website to the search engines and web directories, the chances of getting noticed by the search engines increase. The second most important thing you need to do is to rearrange the content of your website. The content needs to have lots of keywords embedded appropriately in the content so that the website appears on the first result page when a related research is carried out. Another way of making your website search engine favorite is to place the links of your website on the right places on the web. By doing so the chances of getting more visitors are better. In this way you can be sure about getting more business.
The Internet marketers and the owners of the websites are very much concerned about Search Engine optimization. They also use other non-traditional ways of promoting their websites so as to make them search engine favorites. A search engine favorite website appears on the top of the result page and as a result the chances of getting more visitors also increase. Keeping this in mind all the Internet markets pay all due attention towards search engine optimization. Success in the online world is very much dependent on the regular flow of visitors on your website. If this is not the case, it becomes difficult for any website to stay in business. You may need to use email marketing, article marketing or social media to supplement your search engine optimization efforts to get maximum traffic by search engine optimization.
If you want to search engine optimize your website first of all you need to submit your website to the search engines. Once you submit your website to the search engines and web directories, the chances of getting noticed by the search engines increase. The second most important thing you need to do is to rearrange the content of your website. The content needs to have lots of keywords embedded appropriately in the content so that the website appears on the first result page when a related research is carried out. Another way of making your website search engine favorite is to place the links of your website on the right places on the web. By doing so the chances of getting more visitors are better. In this way you can be sure about getting more business.
The Internet marketers and the owners of the websites are very much concerned about Search Engine optimization. They also use other non-traditional ways of promoting their websites so as to make them search engine favorites. A search engine favorite website appears on the top of the result page and as a result the chances of getting more visitors also increase. Keeping this in mind all the Internet markets pay all due attention towards search engine optimization. Success in the online world is very much dependent on the regular flow of visitors on your website. If this is not the case, it becomes difficult for any website to stay in business. You may need to use email marketing, article marketing or social media to supplement your search engine optimization efforts to get maximum traffic by search engine optimization.
@One of the main services
One of the main services offered by Noon-an-Night Marketing is search engine optimization. Search engine optimization is the process of increasing not only the amount, but also quality, of traffic that your web site receives from organic search engine listings (Noon-an-Night also offers services to help you improve and manage your paid search engine listings). Our SEO philosophy focuses on onpage and offpage factors which affect your search engine rankings. These factors include:
Onpage
-Content: Content is by far the most important onpage factor for improving your search engine rankings. Having unique content on each page that is focused on one specific product, service or topic and properly optimized will have a huge impact on the amount and quality of traffic that your receive from search engines. Quality content also plays a big role in determining the behavior of your web site’s visitors. If you write compelling content that users find to be interesting, they will trust your web site and be much more likely to return in the future.
-In addition to content, other important onpage SEO factors include your internal linking structure, the web sites you are linking out to and the way each of your web pages is structured.
Offpage
-Offpage SEO refers to the process of obtaining quality, targeted links. Unlike most onpage SEO work, offpage SEO is an ongoing process. In order to improve or maintain your rankings, you must obtain quality incoming links on a regular basis. Not only do you need incoming links, but you need incoming links with targeted anchor text that includes keywords from your web pages.
Noon-an-Night search engine optimization practices follow a strict set of guidelines. Noon-an-Night does not use any search engine optimization techniques that directly attempt to exploit or unethically manipulate search engines (these practices are known as “Blackhat SEO” within the industry). We believe that by following ethical guidelines for optimizing web sites, we can achieve the best long-term results for each of our clients.
Onpage
-Content: Content is by far the most important onpage factor for improving your search engine rankings. Having unique content on each page that is focused on one specific product, service or topic and properly optimized will have a huge impact on the amount and quality of traffic that your receive from search engines. Quality content also plays a big role in determining the behavior of your web site’s visitors. If you write compelling content that users find to be interesting, they will trust your web site and be much more likely to return in the future.
-In addition to content, other important onpage SEO factors include your internal linking structure, the web sites you are linking out to and the way each of your web pages is structured.
Offpage
-Offpage SEO refers to the process of obtaining quality, targeted links. Unlike most onpage SEO work, offpage SEO is an ongoing process. In order to improve or maintain your rankings, you must obtain quality incoming links on a regular basis. Not only do you need incoming links, but you need incoming links with targeted anchor text that includes keywords from your web pages.
Noon-an-Night search engine optimization practices follow a strict set of guidelines. Noon-an-Night does not use any search engine optimization techniques that directly attempt to exploit or unethically manipulate search engines (these practices are known as “Blackhat SEO” within the industry). We believe that by following ethical guidelines for optimizing web sites, we can achieve the best long-term results for each of our clients.
@Something you are going to need if you want to be successful
Search engine optimization is something you are going to need if you want to be successful with an online business. It is one of the best forms of website promotion available. There are so many businesses online, that you have to have a superior ranking with a search engine in order to get customers in your virtual door. To do that, your search engine optimization has to be perfect. Without it, the other guy will be getting all the business.
You can have the best looking, most informative web page on the Internet, but if no one knows about it, you won’t get any customers and your business will suffer. One key strategy to bringing in traffic to your website is search engine optimization. Basically, users type a keyword or phrase into a search engine and potentially thousands of web pages may pop up. But you don’t want your prospective customers to have to look four, five or even ten pages deep into the search results to find your page.
To know how to best go about optimizing your page for a search engine, you first need to know how search engine optimization works. It helps to know for what keywords a typical user will be searching. Some website owners help improve their ranking in search engines by changing the page’s coding or structure, so the actual work to make the page more optimized all happens behind the scenes. The user visiting won’t actually notice changes on the page. Other website owners choose to optimize their page with unique content. This helps the placement of their web page when someone is searching with a search engine such as Google or Yahoo. The unique content is easily indexed.
It is also wise to use directory submission, that is, submit your web page with different directories such as Yahoo. This can also bring traffic into your website. To do this, just search for the site’s directory submission page, enter your URL, website name, keywords or phrases, and a brief description and submit it.
Once you get the customers into your site, if it is well done and informative, they will want to add URL to their bookmarks so they can visit again. Just remember that website optimization is a key part of your Internet marketing and business success.
You can have the best looking, most informative web page on the Internet, but if no one knows about it, you won’t get any customers and your business will suffer. One key strategy to bringing in traffic to your website is search engine optimization. Basically, users type a keyword or phrase into a search engine and potentially thousands of web pages may pop up. But you don’t want your prospective customers to have to look four, five or even ten pages deep into the search results to find your page.
To know how to best go about optimizing your page for a search engine, you first need to know how search engine optimization works. It helps to know for what keywords a typical user will be searching. Some website owners help improve their ranking in search engines by changing the page’s coding or structure, so the actual work to make the page more optimized all happens behind the scenes. The user visiting won’t actually notice changes on the page. Other website owners choose to optimize their page with unique content. This helps the placement of their web page when someone is searching with a search engine such as Google or Yahoo. The unique content is easily indexed.
It is also wise to use directory submission, that is, submit your web page with different directories such as Yahoo. This can also bring traffic into your website. To do this, just search for the site’s directory submission page, enter your URL, website name, keywords or phrases, and a brief description and submit it.
Once you get the customers into your site, if it is well done and informative, they will want to add URL to their bookmarks so they can visit again. Just remember that website optimization is a key part of your Internet marketing and business success.
@Why You Need To Use Search Engine Optimization
A lot of website owners are content to buy PPC ads, run affiliate programs, and buy banners ads as their sole forms of advertising. They completely shun search engine optimization because they think that it’s too hard to keep up with and that the returns aren’t predictable.
There’s a major flaw in that style of thinking. They’re missing out on large portion of potential customers by not being highly visible in the organic search engine listings.
I have a friend who uses Google everyday, he buys a lot of items, but he doesn’t respond well to advertising, especially PPC advertising. He’s never clicked on a pay per click ad in his life. He’s highly skeptical of marketing, and will ignore it.
While he’s probably the exception rather than the rule, there are a certain percentage of people who will ignore the ads no matter how good your ad copy is. You may be thinking that these people make bad customers anyway, but if we use my friend as an example, you’d be wrong. He’s always buying himself new gadgets and “toys.”
However, reaching him as a customer is a lot trickier because traditional advertising methods simply aren’t going to work.
This is where implementing search engine optimization as a strategy comes in. My friend can easily be reached by showing up on the first page of Google for whatever he typed in as long as you’re found in the regular listings, but if you’re not easy to find in the regular listings, you’re not going to get his business.
So what’s a business to do? While the finer details of search engine optimization could easily exceed 1000 pages, there are two basic things you need to rank well in the search engines – content and links.
You need enough content (articles, videos, pics, etc) on your website to thoroughly cover your topic. For example, a site about real estate that only has ten pages is woefully inadequate, but those ten pages would likely able to cover how to care for a golden retriever fairly well.
And once you have the content on your website taken care of, you need to get links to your website. In general, the more links you have, the better rankings you’ll get.
I’m not saying that SEO should be your only strategy for driving traffic to your website, but you should certainly give it a chance, and when you do, you’ll find that it will help you get new customers you weren’t able to get previously.
There’s a major flaw in that style of thinking. They’re missing out on large portion of potential customers by not being highly visible in the organic search engine listings.
I have a friend who uses Google everyday, he buys a lot of items, but he doesn’t respond well to advertising, especially PPC advertising. He’s never clicked on a pay per click ad in his life. He’s highly skeptical of marketing, and will ignore it.
While he’s probably the exception rather than the rule, there are a certain percentage of people who will ignore the ads no matter how good your ad copy is. You may be thinking that these people make bad customers anyway, but if we use my friend as an example, you’d be wrong. He’s always buying himself new gadgets and “toys.”
However, reaching him as a customer is a lot trickier because traditional advertising methods simply aren’t going to work.
This is where implementing search engine optimization as a strategy comes in. My friend can easily be reached by showing up on the first page of Google for whatever he typed in as long as you’re found in the regular listings, but if you’re not easy to find in the regular listings, you’re not going to get his business.
So what’s a business to do? While the finer details of search engine optimization could easily exceed 1000 pages, there are two basic things you need to rank well in the search engines – content and links.
You need enough content (articles, videos, pics, etc) on your website to thoroughly cover your topic. For example, a site about real estate that only has ten pages is woefully inadequate, but those ten pages would likely able to cover how to care for a golden retriever fairly well.
And once you have the content on your website taken care of, you need to get links to your website. In general, the more links you have, the better rankings you’ll get.
I’m not saying that SEO should be your only strategy for driving traffic to your website, but you should certainly give it a chance, and when you do, you’ll find that it will help you get new customers you weren’t able to get previously.
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