What is a search engine? A search engine is a different type of site on the web which is created to find information that is stored in individual websites for people who type in a keyword or group of keywords seeking information on that topic. Some examples of search engines are Google, MSN, Yahoo, to mention a few. Search engine optimization is a very important process to get your website to the top ten in the search engines.
Search engines usually work a little different from each other but they have a few basic tasks they perform. They search the internet based on the important keywords. They store and index the words they find on the internet and where they find them, such as websites. They allow people to search for the important information they have stored in their index.
Search engines use to have only maybe a few hundred thousand pages indexed as there weren’t many computer users. Today a large search engine may have hundreds of millions of web pages indexed as they now have many computer users and a lot of inquiries. Again I need to mention how important it is to get your website optimized to rank well in the search engines.
What are spiders? A search engine indexes files or documents by using special software robots called spiders. These spiders search the internet and so called “crawl” websites searching for information and building lists of important words found on websites.
Spiders usually start at busy sites where there is a lot of activity and crawl through every link on pages of those websites. This crawling quickly spreads out through links. That’s why it is good to have reciprocal links with websites with a high page rank.
What is indexing? After the spiders have finished finding information on Web pages, the search engine must store the information in a way that makes it useful. Most search engines store more than just the word and URL. An engine might store the number of times that the word appears on a page. The engine might assign a weight to each entry, with increasing values assigned to words as they appear near the top of the document, in sub-headings, in links, in the meta tags or in the title of the page. Most search engines have a different formula for assigning weight to the words in its index. This is one of the reasons that a search for the same word on different search engines will produce different lists, with the pages presented in different orders. With so many websites on the internet, knowing website optimization is very important.
What happens when you type a keyword into a search engine? The search engine software or program is the final part. When a person requests a search on a keyword or phrase, the search engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first. If you have your website optimized well, you will have an advantage over your competition. All rights reserved You have the author's permission to use this article but you must include the author's bio and it's link.
8/9/09
@Tips For Optimizing Your Site For Search Engines
Tips For Search Engine Optimization: Five Important Keys To Starting Search Engine Optimization
Search Engine Optimization relies upon five key ingredients: keywords, metatags, consistency, expert advice and creativity. Incorporating these elements in your article writing can and will increase your profits and traffic to your web site.
1. Arguably the most important element in search engine optimization is keywords. Keywords in integral in article marketing as they are what allow search engines to pull your article from the millions of others available on the internet according to their relevancy. It cannot be over emphasized how important good keyword research is to search engine marketing.
2. Metatags allow search engines to accurately list your article in their data bases. While it may seem that metatags are more important than keywords, they are not. There are many websites that do not use metatags. Many people think that metatags are now much less important than they once were due to being ignored by some search engines.
3. Consistency is also important for search engine optimization. It is essential that you develop a consistent pattern for optimizing your search engine potential. It is recommended that you follow up on your efforts, this allow you to assess what did and did not work as well as why or why not. Search engines monitor how often you update your site which helps determine how often they visit your site for new content.
4. Never under estimate the value of expert advice. There are professionals as wel as businesses that are quite adept at Search Engine Optimization. If you are just getting started, consulting someone with more experience in this are can be a worth while expert. Under their guidance you to can become an expert in this field.
5. Creativity can be your best friend when it comes to Search Engine Optimization. Thinking outside the proverbial box can put you in the winner’s circle when it comes to increased profits and traffic from Search Engine Optimization.
Search Engine Optimization relies upon five key ingredients: keywords, metatags, consistency, expert advice and creativity. Incorporating these elements in your article writing can and will increase your profits and traffic to your web site.
1. Arguably the most important element in search engine optimization is keywords. Keywords in integral in article marketing as they are what allow search engines to pull your article from the millions of others available on the internet according to their relevancy. It cannot be over emphasized how important good keyword research is to search engine marketing.
2. Metatags allow search engines to accurately list your article in their data bases. While it may seem that metatags are more important than keywords, they are not. There are many websites that do not use metatags. Many people think that metatags are now much less important than they once were due to being ignored by some search engines.
3. Consistency is also important for search engine optimization. It is essential that you develop a consistent pattern for optimizing your search engine potential. It is recommended that you follow up on your efforts, this allow you to assess what did and did not work as well as why or why not. Search engines monitor how often you update your site which helps determine how often they visit your site for new content.
4. Never under estimate the value of expert advice. There are professionals as wel as businesses that are quite adept at Search Engine Optimization. If you are just getting started, consulting someone with more experience in this are can be a worth while expert. Under their guidance you to can become an expert in this field.
5. Creativity can be your best friend when it comes to Search Engine Optimization. Thinking outside the proverbial box can put you in the winner’s circle when it comes to increased profits and traffic from Search Engine Optimization.
@How To Raise Your Rankings In The Search Engines With Some Basic SEO "Search Engine Optimization" Tips
I don't know how many times I've been asked. "Many People ask How do I get traffic to my website?"
To best discuss this topic I should break this down into categories
1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes, nike shoes,best shoes, review shoes," is unlikely to induce a click. What may induce a click would be like: Shoes - Find out the latest styles on name brand shoes.
2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc.
3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.
4. Keyword Nesting
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.
5. Head Tags
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag.
6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in Google and MSN.
To best discuss this topic I should break this down into categories
1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes, nike shoes,best shoes, review shoes," is unlikely to induce a click. What may induce a click would be like: Shoes - Find out the latest styles on name brand shoes.
2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc.
3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.
4. Keyword Nesting
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.
5. Head Tags
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag.
6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in Google and MSN.
@A Comprehensive Guide For Beginners To Content Writing For Search Engine Optimization
Copywriting is an art of writing information for various forms of media. It has evolved through time from its early forms in books, magazines and newspapers, Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Search Engine Optimization business is also known as Internet Content Writing, Web Content Writing, amongst other terms. The various terms of Copywriting shall be used interchangeably throughout this text.
This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.
This guide shall be divided into the three parts of the copywriting process: the before, during, and after. This is the first part of the guide dealing with the things a copywriter must do BEFORE writing the copy. Succeeding parts shall be posted separately because of the size.
Before Writing
Before doing any writing you should first know the purpose why you’re writing that content. Your purpose should be clear and definite so no equivocation of ideas will exist that might confound your readers. Is the writing for sports? Is it for entertainment? Is it educational? These things should be clear on your mind before you write your copy, so a natural flow will exist as you write.
Another thing to consider is to know whom are you writing for and who are the people you wish to convey the message to? Knowledge of your audience will give you many benefits: people with different cultures only respond to a specific approach you use, technical terms would be very trivial when talking to beginners while spelled out and explained details would be very time consuming for experts. The internet is used by a vast network of people and your target may only comprise a very small minority. It is important that you address your target effectively if you want more conversions (making site visitors into customers) on your web site.
This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.
This guide shall be divided into the three parts of the copywriting process: the before, during, and after. This is the first part of the guide dealing with the things a copywriter must do BEFORE writing the copy. Succeeding parts shall be posted separately because of the size.
Before Writing
Before doing any writing you should first know the purpose why you’re writing that content. Your purpose should be clear and definite so no equivocation of ideas will exist that might confound your readers. Is the writing for sports? Is it for entertainment? Is it educational? These things should be clear on your mind before you write your copy, so a natural flow will exist as you write.
Another thing to consider is to know whom are you writing for and who are the people you wish to convey the message to? Knowledge of your audience will give you many benefits: people with different cultures only respond to a specific approach you use, technical terms would be very trivial when talking to beginners while spelled out and explained details would be very time consuming for experts. The internet is used by a vast network of people and your target may only comprise a very small minority. It is important that you address your target effectively if you want more conversions (making site visitors into customers) on your web site.
@Website Search Engine Optimization For Search Engine Friendliness
Website Search engine optimization is the buzz word of the internet. You can’t survive online without it! Understanding its concepts is crucial to your business growth!
The success of your website online largely depends on the level of visibility it enjoys. This will only happen with a robust and effective website search engine optimization program. There are many ways to accomplish this end objective.
Keywords
Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Since these are an important component of website search engine optimization you need to ensure each page of your site has a good array of strategic keywords evenly spread out. Many experts conduct intensive keyword research programs which help to analyze which keywords are the most popular and can fetch you greater visibility online.
Copywriting
The content on your website not only needs to be interesting and related to the site theme, it also needs to be search engine friendly. Website search engine optimization relies on effective and search engine friendly copywriting to attract better page ranking online. Your website copy needs to exude professionalism while also ensuring that keywords are generously sprinkled in the articles.
Meta tags and title
The title of your web pages is what will attract search engines to your site. That’s why it’s important that not only is the title interesting and catchy, but it also has relevant keywords in it. That way the search engine robots that crawl sites get to access your site instantly. Website search engine optimization is all about being accessible to search engines. Even your site Meta tags need to have these keywords well placed.
Knowing your competition
Many website search engine optimization service providers will do an in-depth competitive analysis. This is because in order to stay ahead in the competition you need to know where you stand. That’s why it helps to find out which keywords are currently being used by your immediate competition. It will also enable you to learn from their mistakes and fine tune your site optimization efforts better.
Manual submission
Many providers will also manually submit your site to search engines online. Through this they are able to effectively and actively propagate your website to the web. Website search engine optimization methods involve fine tuning of content, building more links as well as involving tools like PPC etc. to drive more traffic.
Link density
The page rank and popularity of your site will depend on the number of links as well as the kind and quality of links on your site. In fact most of the popular search engines of today distinguish successful and not so successful sites by the density of links on their sites. Therefore as part of your website search engine optimization program you need to ensure active procurement of associated links to your site. By improving the link density you get to improve the relative placement of your site in search engine results.
High quality links
It isn’t just sufficient to have a large volume of links to your site. It’s also equally important in website search engine optimization to have good quality links from reliable partners. Therefore, it is essential to test the strength and effectiveness of each link before incorporating it into your site.
The success of your website online largely depends on the level of visibility it enjoys. This will only happen with a robust and effective website search engine optimization program. There are many ways to accomplish this end objective.
Keywords
Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Since these are an important component of website search engine optimization you need to ensure each page of your site has a good array of strategic keywords evenly spread out. Many experts conduct intensive keyword research programs which help to analyze which keywords are the most popular and can fetch you greater visibility online.
Copywriting
The content on your website not only needs to be interesting and related to the site theme, it also needs to be search engine friendly. Website search engine optimization relies on effective and search engine friendly copywriting to attract better page ranking online. Your website copy needs to exude professionalism while also ensuring that keywords are generously sprinkled in the articles.
Meta tags and title
The title of your web pages is what will attract search engines to your site. That’s why it’s important that not only is the title interesting and catchy, but it also has relevant keywords in it. That way the search engine robots that crawl sites get to access your site instantly. Website search engine optimization is all about being accessible to search engines. Even your site Meta tags need to have these keywords well placed.
Knowing your competition
Many website search engine optimization service providers will do an in-depth competitive analysis. This is because in order to stay ahead in the competition you need to know where you stand. That’s why it helps to find out which keywords are currently being used by your immediate competition. It will also enable you to learn from their mistakes and fine tune your site optimization efforts better.
Manual submission
Many providers will also manually submit your site to search engines online. Through this they are able to effectively and actively propagate your website to the web. Website search engine optimization methods involve fine tuning of content, building more links as well as involving tools like PPC etc. to drive more traffic.
Link density
The page rank and popularity of your site will depend on the number of links as well as the kind and quality of links on your site. In fact most of the popular search engines of today distinguish successful and not so successful sites by the density of links on their sites. Therefore as part of your website search engine optimization program you need to ensure active procurement of associated links to your site. By improving the link density you get to improve the relative placement of your site in search engine results.
High quality links
It isn’t just sufficient to have a large volume of links to your site. It’s also equally important in website search engine optimization to have good quality links from reliable partners. Therefore, it is essential to test the strength and effectiveness of each link before incorporating it into your site.
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