@One of the main services

One of the main services offered by Noon-an-Night Marketing is search engine optimization. Search engine optimization is the process of increasing not only the amount, but also quality, of traffic that your web site receives from organic search engine listings (Noon-an-Night also offers services to help you improve and manage your paid search engine listings). Our SEO philosophy focuses on onpage and offpage factors which affect your search engine rankings. These factors include:

Onpage
-Content: Content is by far the most important onpage factor for improving your search engine rankings. Having unique content on each page that is focused on one specific product, service or topic and properly optimized will have a huge impact on the amount and quality of traffic that your receive from search engines. Quality content also plays a big role in determining the behavior of your web site’s visitors. If you write compelling content that users find to be interesting, they will trust your web site and be much more likely to return in the future.

-In addition to content, other important onpage SEO factors include your internal linking structure, the web sites you are linking out to and the way each of your web pages is structured.

Offpage
-Offpage SEO refers to the process of obtaining quality, targeted links. Unlike most onpage SEO work, offpage SEO is an ongoing process. In order to improve or maintain your rankings, you must obtain quality incoming links on a regular basis. Not only do you need incoming links, but you need incoming links with targeted anchor text that includes keywords from your web pages.

Noon-an-Night search engine optimization practices follow a strict set of guidelines. Noon-an-Night does not use any search engine optimization techniques that directly attempt to exploit or unethically manipulate search engines (these practices are known as “Blackhat SEO” within the industry). We believe that by following ethical guidelines for optimizing web sites, we can achieve the best long-term results for each of our clients.